The PR Shop opened for business in 2005, determined to prove that PR could be different. It didn’t have to be exorbitant, full of empty promises or live up to its shonky reputation of smoke and mirrors. 17 years on, our energetic agency has a dedicated team of talented people who believe in the power of great consumer PR. And, most importantly, clients who agree!
At the pr shop we know that money doesn’t grow on trees – that’s why we offer a PR guarantee, providing a 3:1 return on investment so you can be sure you get more than you pay for. For every dollar you invest in media relations with us, you’ll receive a minimum of $3 worth of media coverage in return. In an industry based on no guarantees, you could say that this is a pretty unique approach!
We have senior consultants in Sydney and Melbourne who support our Kiwi-based clients breaking into the competitive Australian market. Our no bullshit approach is just as unique there as it is here and resonates with media who are overwhelmed by fluff and air kisses.
Our approach is summed up with two words – no bullshit. It’s about taking an honest and down-to-earth approach to PR. It’s about getting maximum results with minimal fuss. It’s about keeping it real. We offer a money back guarantee on our results, which keeps us focused on generating quality media coverage. That, alongside our belief in the power of positive communication and simply getting the job done well, has resonated with many. We like to work with great people on straight-up brands and strive to keep our clients happy through regular information, communication and delivering measurable results that meets their business objectives. We have strong working relationships with our clients, suppliers and media who we’re proud to say are all part of the happy pr shop family.
We only work with clients and products that we are passionate about, selecting our partnerships carefully. We have a passion for doing what we love with people we love doing it for. We consider ourselves masters of our particular style of PR, providing no bullshit PR for straight-up consumer brands. We are more than happy to provide references (verbal or written) from any of our current clients or regular media contacts.
Summed up by two words: No Bullshit. We pride ourselves on an honest approach, achieving maximum results, with minimum fuss. We like to keep things real and a have strong belief in the power of positive communication. We love working with great people on straight-up brands and strive to keep clients happy with regular communication, delivering measurable results all while having a bloody good time!
We generate hype for this annual foodie event – held in Auckland, Wellington and Christchurch – by creating a media furore (and rumbling tummies) in the lead up to each. So what do we do? Where do we start! We’re the Jack of all PR trades on this one: pitching chefs for interviews and coordinating schedules; sniffing out and promoting awesome products launching at the show; finding newsworthy exhibitor stories; coordinating radio promotions; digging up nuggets of media gold for TV hits on the day; inviting hundreds of top food writers, celebrities, social media influencers and bloggers to attend and generally anything else needed to make sure everyone who’s anyone has heard about it. We’re fairly sure we achieved this goal – the latest campaign resulted in 600+ pieces of coverage with a media value of $2.2 million.
This brand has become a staple in the pr shop’s lunchroom fridge – and many other fridges around the country, following our PR launch of four new dishes! Making sure our media contacts got to try these delicious new flavours was a must, so coordinating chilled product deliveries (with vouchers for out-of-towners) was our first port of call. A solid media relations campaign followed, which resulted in widespread national coverage in titles including New Idea, Woman’s Day, Eastlife magazine, Hawkes Bay Weekend, Daily Post, Taste magazine, the Dominion Post, FMCG Business and a tonne of websites and blogs too. Our social media expert created a Naked Cuisine Facebook page and has been steadily growing and running it, with great consumer engagement.
There’s an old saying, “a few Speight’s with your mates!” and that phrase never rings truer than after a hard day’s work. Speight’s launched its We Will campaign, giving Kiwi blokes the chance to win their very own dream shed – the only catch was, they needed to round their mates up to help them build it. Enter the pr shop, which launched We Will to radio, trade, lifestyle and regional media to get shed aficionados and Speight’s adorers excited about the chance of whacking together a shed with their mates. The campaign yielded some quintessentially Speight’s winners throughout the country and some true PR gold. Timaru’s winner even had a goldfish called Speight’s! With coverage in the Sunday Star Times, The Press, Southland Times, and Waikato Times among others, it was definitely a PR campaign that deserved a cold Speight’s.
We’d say we’re pretty down to earth, but that doesn’t mean we don’t appreciate good clothes and shoes like the rest of ‘em! We’ve been going two years strong with EziBuy to secure coverage for its fashion and homewares, with a focus on glossy magazines, blogs and digital media, as well as dressing prominent New Zealand personalities. We regularly send out EziBuy Style Files, create lookbooks for new trends, coordinate product for photoshoots, host new season launch events and supply imagery to fit with upcoming media themes. If you’d like to check out our work, keep your eyes out for EziBuy’s regular appearances in Australian Women’s Weekly, Woman’s Day, NZ Woman’s Weekly, KiaOra, Next, Sunday Magazine, Your Home & Garden, and many more magazines, regional titles, websites and blogs.
Pouring the perfect Stella Artois chalice is not easy, just ask Tom – he broke three glasses and shattered his dignity while attempting the coveted nine-step ritual. The Stella Artois Draught Masters is a celebration of not only pouring perfection, but also the experience that you get when ordering and enjoying a Stella Artois. The nationwide competition serves to provide its discerning fans a superior beer experience from tap to table. the pr shop provided comprehensive regional, trade and national PR support for the campaign resulting in coverage in print, digital and radio. Highlights include the New Zealand Herald and 11 regional print pieces.
How many people do you know who have or want one of these delightful appliances? We’re betting quite a few! Having worked with SodaStream for five years, we’ve done a heap to build the brand from the retro, farting machines of old to the stylish and aspirational product it is today. We are constantly coming up with new ways to keep people talking about SodaStream, one of which was our Hydration Creation campaign. We worked with bloggers and digital influencers, asking them to create inspirational SodaStream recipes to ‘make water exciting’ and share on their pages. In a month, blogs and social media were saturated with SodaStream – more than 70 pieces of coverage, all showing new and exciting ways to get busy with the fizzy.
For 560 minutes in 2015, New Zealanders remained eerily calm… With a white can in hand and Richie leading the lads, we believed. Steinlager Classic’s triumphant return of the white can was a massive PR success. Launched by the pr shop in early 2015, the campaign kicked off with a single white can being sent to key influencers, lifestyle, trade and regional media. Like the All Blacks on the field, the results spoke for themselves with widespread, social, lifestyle and beer writer reviews. The campaign reminded people there’s a reason why Steinlager Classic once won the world’s best beer award – it’s bloody good! The jewel in the coverage crown was Michael Donaldson’s glowing beer review of Steinlager Classic, featured in The Press, Dominion Post and Waikato Times. Like the All Blacks, Steinlager Classic seems to get better with age.
When Vitafresh launched its new Made For Kids fruit drink (which is 98% sugar free, with real fruit and no no-no’s), we were super excited to dig out our inner child to get Kiwis trying it! Instead of hosting a stuffy adults-only media event, we booked Uptown Bounce and invited our contacts to bring their kids along for a Vitafresh Made For Kids Party, complete with bouncing, chilled Vitafresh tastings, balloons, yummy picnic boxes and goodie bags for all the small people! We followed with a kid-directed media release, and bags filled with Vitafresh, toys and games to media that couldn’t make the event, resulting in wide social and traditional media coverage.
But no one loves a good cuppa more than we do (you should see a round at the pr shop – you’ve never seen such a pedantic tea order!). We launched Bell Tea’s new ‘Hot or Cold’ range by sending out a beautifully packaged selection of the flavours along with a glass tea set – just in time for summer, so media could enjoy it cold. A catchy piece of copy and magazine quality imagery followed, to make it oh-so-easy to use on ‘new product’ pages. As a sampling and additional coverage opportunity, we partnered with a health event held by Motivate Me and Julia & Libby, providing Bell teas to all attendees and securing coverage on the blogs and social media pages of these major health-oriented digital influencers.