Everyone Loves a Good Cuppa
But no one loves a good cuppa more than we do (you should see a round at the pr shop – you’ve never seen such a pedantic tea order!). We launched Bell Tea’s new ‘Hot or Cold’ range by sending out a beautifully packaged selection of the flavours along with a glass tea set – just in time for summer, so media could enjoy it cold. A catchy piece of copy and magazine quality imagery followed, to make it oh-so-easy to use on ‘new product’ pages. As a sampling and additional coverage opportunity, we partnered with a health event held by Motivate Me and Julia & Libby, providing Bell teas to all attendees and securing coverage on the blogs and social media pages of these major health-oriented digital influencers.