Made for Kids

When Vitafresh launched its new Made For Kids fruit drink (which is 98% sugar free, with real fruit and no no-no’s), we were super excited to dig out our inner child to get Kiwis trying it! Instead of hosting a stuffy adults-only media event, we booked Uptown Bounce and invited our contacts to bring their kids along for a Vitafresh Made For Kids Party, complete with bouncing, chilled Vitafresh tastings, balloons, yummy picnic boxes and goodie bags for all the small people! We followed with a kid-directed media release, and bags filled with Vitafresh, toys and games to media that couldn’t make the event, resulting in wide social and traditional media coverage.