We generate hype for this annual foodie event – held in Auckland, Wellington and Christchurch – by creating a media furore (and rumbling tummies) in the lead up to each. So what do we do? Where do we start! We’re the Jack of all PR trades on this one: pitching chefs for interviews and coordinating schedules; sniffing out and promoting awesome products launching at the show; finding newsworthy exhibitor stories; coordinating radio promotions; digging up nuggets of media gold for TV hits on the day; inviting hundreds of top food writers, celebrities, social media influencers and bloggers to attend and generally anything else needed to make sure everyone who’s anyone has heard about it. We’re fairly sure we achieved this goal – the latest campaign resulted in 600+ pieces of coverage with a media value of $2.2 million.