Pouring the perfect Stella Artois chalice is not easy, just ask Tom – he broke three glasses and shattered his dignity while attempting the coveted nine-step ritual. The Stella Artois Draught Masters is a celebration of not only pouring perfection, but also the experience that you get when ordering and enjoying a Stella Artois. The nationwide competition serves to provide its discerning fans a superior beer experience from tap to table. the pr shop provided comprehensive regional, trade and national PR support for the campaign resulting in coverage in print, digital and radio. Highlights include the New Zealand Herald and 11 regional print pieces.