Speight’s, We Will
There’s an old saying, “a few Speight’s with your mates!” and that phrase never rings truer than after a hard day’s work. Speight’s launched its We Will campaign, giving Kiwi blokes the chance to win their very own dream shed – the only catch was, they needed to round their mates up to help them build it. Enter the pr shop, which launched We Will to radio, trade, lifestyle and regional media to get shed aficionados and Speight’s adorers excited about the chance of whacking together a shed with their mates. The campaign yielded some quintessentially Speight’s winners throughout the country and some true PR gold. Timaru’s winner even had a goldfish called Speight’s! With coverage in the Sunday Star Times, The Press, Southland Times, and Waikato Times among others, it was definitely a PR campaign that deserved a cold Speight’s.