Making Water Exciting

How many people do you know who have or want one of these delightful appliances? We’re betting quite a few! Having worked with SodaStream for five years, we’ve done a heap to build the brand from the retro, farting machines of old to the stylish and aspirational product it is today. We are constantly coming up with new ways to keep people talking about SodaStream, one of which was our Hydration Creation campaign. We worked with bloggers and digital influencers, asking them to create inspirational SodaStream recipes to ‘make water exciting’ and share on their pages. In a month, blogs and social media were saturated with SodaStream – more than 70 pieces of coverage, all showing new and exciting ways to get busy with the fizzy.