Four New Staples

This brand has become a staple in the pr shop’s lunchroom fridge – and many other fridges around the country, following our PR launch of four new dishes! Making sure our media contacts got to try these delicious new flavours was a must, so coordinating chilled product deliveries (with vouchers for out-of-towners) was our first port of call. A solid media relations campaign followed, which resulted in widespread national coverage in titles including New Idea, Woman’s Day, Eastlife magazine, Hawkes Bay Weekend, Daily Post, Taste magazine, the Dominion Post, FMCG Business and a tonne of websites and blogs too. Our social media expert created a Naked Cuisine Facebook page and has been steadily growing and running it, with great consumer engagement.